Magazine Advertisement Placement

I have been doing some research on the internet to determine how effective the placement of an ad is in a magazine. I have found that the content/graphics is of course the most effective way to reach a reader however advert placement does have an impact on cognitive metrics of recall and recognition. Placing and advertisement for my artist/song would be a very effective way of reaching my target audience- especially if the magazine is one purchased by my target audience. The "media experience survey" (2012) claims that both consumers and marketers most prefer to see advertising in a magazine.
Here are the statistics for the consuer : Magazine- consumers 45% TV programme- 23% Website-11% Outdoor-10%. This shows that a favourtie magazine would be an ideal place to publicise the artist/song. Magazines that are likely to reach my target audience could include; "Q", "Mojo"and more specialist magazines focusing on the indie pop genre.

The position of the magazine advert is also something I would have to decide upon. The media experience survey of 2012 also states that: "a magazine's power rests in the fact that the reader takes time to read and is focusing on the magazine. It is not your 'only moment' but also the moment for the advertiser. This is an opportunity for and advertiser to have an exclusive encounter with consumers."
 Positions I have found are back inside page 1 inside front cover inside back cover visible to anyone just flicking through not reading the actual content. I have also discovered that apparently pages on the right offer up the best recall alongside obviously front pages. However if an ad is early on in the magazine, this also proves to be a prominent and ideal place to have an advert as it also provides good recall.

"t is not only 'your moment' but also the moment for the advertiser. This is an opportunity for an advertiser to have an exclusive encounter with consumers.The Media Experience Survey, Europe [2012] "