Wednesday, 26 February 2014

Magazine Advertisement construction



I knew I wanted to use the circular graphic I had used on my front cover for my magazine advertisement because this would hopefully enable the viewer to instantly recognise the CD product itself from the magazine advertisement. Therefore I began by using the circle photograph I had edited earlier. However I also already had an idea in my head that I wanted the text on the advertisement to change colour dependent on the background. Initially I wanted the words themselves to be partly black when on the white of the background and partly white on the image itself. Unfortunately this proved to difficult for my technical skills so I opted for having two words "new album" in white where the line of the sentence crossed the image.I changed the words "the" and "from" into black either side of the image. I feel this still provided the right effect. I also positioned the name of the artist in the same place as on the digipak cover to again show the album cover and also to draw the eye to the name and show the importance.
I created my magazine advertisement in microsoft word. I drew the frame by using a rectangle shape tool and then adjusted the sizing so that it was the the right dimensions for an A4 page (29.7 X 21cm). I then placed my edited circle with text in the upper center.

After I had added the initial text for the top half of the advertisement, I wanted to add a review to "big up" the album and attract the viewers. I decided to use a five star image as I had seen these on several magazine advertisements previously. I found an image I liked on google images, and edited it so that it was grey in colour in photoshop to match my colour scheme and create a subtler look to the advertisement. I invented a simple quote from The Guardian. I chose the guardian because it is a respected newspaper that often reviews music.

I also added the words "includes the single aint nobody" to particularly identify and draw attention to the song I had used for my music video. This is a technique I have also seen in other magazine advertisements. 

I then added my record company logo, however it had a white box around it that was interfering with where I wished to place it, so I edited out the white in photoshop.
I then sourced the twitter, facebook and soundcloud logo from my digipak and placed them in the right hand corner of my advertisement so they wouldn't draw the attention away from my main advertisement text/graphics but still encourage viewers to investigate the artist further. I also changed the colour of the logos from white to a light grey so that they would stand out on the white background but not be too obvious or clash.
Here is my finished magazine advertisement:


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