I decided to create my own record company logo instead of simply copying one onto my digipak. I invented a record company named "moon and rust records". I wanted to use the imagery of the moon mentioned in the name, so I downloaded a crescent moon graphic from google images that was free to use. I chose the image because of its circular shape which always proves well for a logo and placing over other images. It also holds a very simple colour scheme of black and white which can also go over many images and on a variety of products without clashing. A logo must also not be too detailed or complex as this can make it look cluttered and a bad graphic design. Sticking with the minimalist and graphic theme I decided to apply only the letters M and R to represent the record logo. Using adobe photoshop elements 11 I applied the text. I also decided to edit my logo further and make use of the black and white divide to present contrasting font colours on each side and highlight the crescent moon image. Here is my final result
However I did also create another logo so I would have a choice between the two for my digipak. This logo would also appear on my magazine advertisement so I wanted it to be right. To be safer I went for a very obvious shape of a crescent moon, and simply filled it with black text. This created a much more simplified image which I felt didn't look as good as my first logo, but could be of great use if the image you were placing it on was very busy allready. It also immediatley puts across the record company and is a very distincitve shape.
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