Link between lyrics and visuals

After my rough cut was shown for the first time to the audience I recieved a wide range of feedback on several different areas. This highlighted some of the flaws or confusion within my music video. One of the surveys that came back to me suggested that there was no real link between the lyrics and the visuals. This can be a problem for some people who feel there needs to be a direct link and to inlcude the narrative for the music video to 'make sense'. However my intention was never to create a music video that had a direct correlation, for I aimed to make a concept based music video and not a narrative based one. The lyrics for the song tell the tale of someone who has a great devotion and love for another person, I decided to interperet this in my own way by using friendship instead of the tradiotional love story. This I thought could be a fresh take on the idea of love and show an alternate way to express it within music.Although my music video does not follow a strong narrative (as this is not the intention) there is a background story of two young girls who share a devoted and strong friendship with each other.

 When I listened to the song for the first time I instantly thought of innocence, youth and happiness. This is why I aimed to represent a playful, happy and relaxed feel to my music video and characters. I also feel that by creating a concept based music video there is much more oppertuinity to create a stylised piece of work that focuses on imagery. Visuals and photography have always been a passion and interest of mine and I assume this is where my tendancy of focus stems from. I have always been drawn to more stylised music videos as I feel they look polished and slightly more professional. However this is my personal opinon and not neccessarily that of my target audience, fortunatley I found that within the more detailed feedback this was generally well received. I hope that the my link between lyrics and visuals is not immediatley clear to some will not hinder the appeal for my target audience.